Two-sided messages are more effective with more educated audiences and those who are initially opposed.

Question

Quizplus · Accepted Answer

Two-sided messages are more effective with more educated audiences and those who are initially opposed because they are able to process and consider both sides of the argument, leading to more thoughtful and informed decision-making. Less educated audiences and those who already agree with the message may only focus on the side that aligns with their pre-existing beliefs.

Two-Sided Messages Are More Effective with More Educated Audiences and Those