A "do-feel-learn" response sequence is considered appropriate when the audience has high involvement but perceives little or no differentiation within the product category.

Question

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In a situation where the audience has high involvement but perceives little or no differentiation within the product category, a "do-feel-learn" response sequence can be effective. This approach involves providing the audience with a hands-on experience of the product (do), evoking their emotions and feelings about the experience (feel), and then providing them with information and knowledge about the product (learn). This can help differentiate the product from others in the category and make it stand out in the minds of the audience.

A "Do-Feel-Learn" Response Sequence Is Considered Appropriate When the Audience