All the response hierarchy models assume that a buyer passes through affective, cognitive, and behavioral stages, in that order.

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Not all response hierarchy models assume that a buyer passes through affective, cognitive, and behavioral stages in that specific order. Some models, like the AIDA (Attention, Interest, Desire, Action) model, start with cognitive stages (awareness/attention) before moving to affective stages (interest/desire) and finally to the behavioral stage (action).

All the Response Hierarchy Models Assume That a Buyer Passes