In this new communication environment, advertising is often the single most important element of a marketing communications program for sales and building brand and customer equity.

Question

Quizplus · Accepted Answer

Advertising is a crucial component, but it's not often the single most important element. Marketing communications programs also heavily rely on other elements such as public relations, social media, content marketing, and personal selling to build brand and customer equity effectively.

In This New Communication Environment, Advertising Is Often the Single