Which of the following circumstances are best suited for the use of personal selling?
A) when the products used are simple and easy-to-use
B) when there is minimal risk involved in buying or using the products
C) when the market has fewer and larger sellers
D) when the products being marketed are inexpensive and easily available
E) when prospective customers are spread across a wide geographic area

Question

Quizplus · Accepted Answer

Personal selling is best suited for situations where the market has fewer and larger sellers. In such instances, personalization is key in building relationships and establishing trust with potential customers. This is particularly important when dealing with high-value or complex products where customers may require a significant amount of information and guidance before making a purchase decision. The other options, A, B, D, and E, are not well-suited for personal selling as they either do not require a significant amount of guidance or involve minimal risk, and the costs associated with personal selling could outweigh the benefits.

Which of the Following Circumstances Are Best Suited for the Use