Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?
A) Public relations can reach prospects who prefer to avoid mass media and targeted promotions.
B) They incorporate some concession, inducement, or contribution that gives value to the consumer.
C) Given their live, real-time quality, public relations tools are more actively engaging for consumers.
D) Public relations communications can be prepared to appeal to the addressed individual.
E) Public relations tools create an immediate and interactive episode between two or more persons.

Question

Quizplus · Accepted Answer

Public relations can target audiences who may be difficult to reach through traditional marketing channels such as mass media or targeted promotions, offering an opportunity to build relationships with them.

Which of the Following Statements Correctly Reflects a Characteristic of Public