Which of the following is a form of earned media for marketing communication messages?
A) experts providing product reviews
B) celebrities endorsing products
C) social network discussions about products
D) company salespeople contacting target buyers
E) sponsored advertisements promoting products

Question

Quizplus · Accepted Answer

Social network discussions about products are a form of earned media, as they are not paid for by the company but are generated by consumers.

Which of the Following Is a Form of Earned Media