One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is emphasized by an advertisement for dish-washing gloves?
A) social approval
B) intellectual stimulation
C) problem removal
D) normal depletion
E) sensory gratification

Question

Quizplus · Accepted Answer

The advertisement for dish-washing gloves emphasizes the relevant brand need of problem removal, as it is promoting a product that can help consumers solve the problem of getting their hands wet and potentially irritated from dish-washing.

One of the Possible Objectives of Marketing Communications Is Helping