Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications?
A) direct marketing
B) public relations and publicity
C) personal selling
D) advertising
E) sales promotion

Question

Quizplus · Accepted Answer

Public relations and publicity are the elements of the marketing communications mix that include programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications. Direct marketing involves reaching out to customers directly through communication channels like email, phone, or mail. Personal selling involves face-to-face communication between a salesperson and a customer. Advertising involves paid promotion of a product through various media channels. Sales promotion involves short-term incentives to encourage sales of a product.

Which of the Following Elements of the Marketing Communications Mix