Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media?
A) advertising
B) personal selling
C) sales promotion
D) direct marketing
E) public relations

Question

Quizplus · Accepted Answer

Advertising refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media. Personal selling involves personal communication with potential customers and is not paid for. Sales promotion is a short-term incentive to encourage customer purchases and can involve discounts, contests, and giveaways. Direct marketing involves direct communication with customers, often through mail or email. Public relations involves managing the public image and reputation of a company or organization.

Which of the Following Elements of the Marketing Communications Mix