The key idea in successful nichemanship is specialization. Which of the following specialists would most closely be identified with the characterization of being an organization that limits its selling to one customer?
A) end-user specialist
B) vertical-level specialist
C) customer-size specialist
D) specific-customer specialist
E) quality-price specialist

Question

Quizplus · Accepted Answer

The specific-customer specialist focuses on selling to one particular customer or client, which is the characterization described in the question. The other options focus on different types of specialization, such as end-users, vertical levels, customer sizes, and quality-price ratios.

The Key Idea in Successful Nichemanship Is Specialization