Which of the following is true about market nichers?
A) They are market followers in small markets.
B) They tend to have high manufacturing costs.
C) Their return on investment exceeds that in larger markets.
D) A nicher achieves high volume as against a mass marketer that achieves high margin.
E) They usually experience long-term losses.

Question

Quizplus · Accepted Answer

Market nichers focus on a narrow segment of the market, allowing them to achieve higher return on investment compared to those in larger markets.

Which of the Following Is True About Market Nichers