An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a ________.
A) marketing king
B) market nicher
C) segment king
D) guerilla marketer
E) strategic clone

Question

Quizplus · Accepted Answer

A market nicher is a company that focuses on a specific niche within a larger market and becomes a leader within that small market. This allows the company to differentiate itself from competitors and potentially become more profitable by catering to a specific target audience. The other answer choices are not commonly used terms in marketing strategy.

An Alternative to Being a Market Follower in a Large