As a market follower, the ________ may choose to sell to different markets, but often it grows into a future challenger.
A) imitator
B) adapter
C) cloner
D) counterfeiter
E) innovator

Question

Quizplus · Accepted Answer

Adapters often start as market followers by taking existing products and improving them or adapting them for different markets or niches. Over time, as they build their capabilities and market presence, they can grow into future challengers to the leading firms.

As a Market Follower, the ________ May Choose to Sell