A marketing manager has planned a strategy that will require the organization to erect outposts to protect its weak front-running brands. In this ________ defense, the outposts will be central to the organization's new competitive strategy.
A) position
B) flank
C) preemptive
D) counteroffensive
E) mobile

Question

Quizplus · Accepted Answer

The term "flank defense" refers to the placement of outposts to protect weaker brands on the sides or flanks of the organization's strong brands, thereby preventing competitors from attacking them from the sides.

A Marketing Manager Has Planned a Strategy That Will Require