Individuals who expend more effort than others to achieve a desired goal are:
A) more likely to experience a decrease in perceived value of the goal
B) unlikely to experience a change in perceived value of the goal
C) more likely to experience an increase in perceived value of the goal
D) affected by social facilitation more strongly

Question

Quizplus · Accepted Answer

According to the effort justification theory, individuals who put in more effort to achieve a goal tend to value the goal more highly than those who achieve it with less effort. This is because they perceive the effort put in as a justification for the value and significance of the goal. Therefore, they are more likely to experience an increase in perceived value of the goal.

Individuals Who Expend More Effort Than Others to Achieve a Desired