During campaigning,a Conservative candidate airs ads that show her Liberal opponent making a "smug" facial expression.It is her hope that voters will see these ads and associate the negative feeling of being judged with her Liberal opponent (and thus,vote for the Conservative).In this example,the unconditioned response would be
A)the "smug" image of the Liberal candidate.
B)the viewer's negative emotional response to an unflattering photograph.
C)the viewer's decision not to vote for the Liberal candidate.
D)the Conservative candidate's decision to air the ad.

Question

Quizplus · Accepted Answer

The unconditioned response in this scenario would be the viewer's negative emotional response to an unflattering photograph of the Liberal candidate. The image of the Liberal candidate making a "smug" face is the unconditioned stimulus, which would naturally elicit a negative emotional response from many viewers. The Conservative candidate is hoping that this negative response will become associated with the Liberal candidate and influence voters to choose her instead. However, the decision not to vote for the Liberal candidate would be a conditioned response, as it would be learned through association with the negative emotional response to the advertisement. The decision to air the ad is also not an unconditioned response, as it is a deliberate action taken by the Conservative candidate.

During Campaigning,a Conservative Candidate Airs Ads That Show Her Liberal