Which of the following terms best describes the process of designing and producing a container or wrapper for a product?
A) labeling
B) positioning
C) licensing
D) packaging
E) branding

Question

Quizplus · Accepted Answer

The process of designing and producing a container or wrapper for a product is called packaging. Packaging plays a crucial role in protecting and preserving the product, as well as attracting and informing customers. Labeling refers to the information and instructions printed on the packaging or product itself. Positioning refers to the way a product is positioned in the minds of consumers relative to other products in the market. Licensing refers to the process of allowing others to use a company's trademark or intellectual property in exchange for payment. Branding refers to the process of creating a unique name, design, and image for a product or company. While packaging is a component of branding, it is a distinct process.

Which of the Following Terms Best Describes the Process of Designing