Which positioning strategy offers value for consumers by providing the same brands as competitors at a lower price?
A) more-for-the-same
B) more-for-less
C) same-for-less
D) less-for-much-less
E) more-for-more

Question

Quizplus · Accepted Answer

The positioning strategy that offers value for consumers by providing the same brands as competitors at a lower price is "same-for-less". This strategy allows companies to differentiate themselves by offering the same quality as their competitors at a lower price, which appeals to price-sensitive consumers. The other options are: 
- More-for-the-same: This strategy offers more features/benefits for the same price as competitors.
- More-for-less: This strategy offers more features/benefits for a lower price than competitors.
- Less-for-much-less: This strategy offers fewer features/benefits for a much lower price than competitors.
- More-for-more: This strategy offers more features/benefits for a higher price than competitors.

Which Positioning Strategy Offers Value for Consumers by Providing the Same