Bose promises "better sound through research." This is an example of ________.
A) people differentiation
B) channel differentiation
C) price differentiation
D) services differentiation
E) product differentiation

Question

Quizplus · Accepted Answer

The statement "better sound through research" is an example of product differentiation, as Bose is emphasizing the unique features and qualities of their product (i.e. better sound) in comparison to their competitors.

Bose Promises "Better Sound Through Research