Although not recommended, some marketers decide to ignore market segmentation and target the whole market with one offer. This is known as ________ marketing.
A) undifferentiated
B) differentiated
C) niche
D) local
E) individual

Question

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing or one-size-fits-all marketing, is when a company decides to ignore market segmentation and targets the entire market with one offer. This approach assumes that all customers have similar needs and wants, and that one marketing mix will appeal to all customers. However, this approach can be risky because it may result in a lack of differentiation from competitors and may not adequately meet the needs of different customer segments.

Although Not Recommended, Some Marketers Decide to Ignore Market Segmentation