Target and Kohl's have opened smaller-format stores designed to fit the needs of densely packed urban neighborhoods. This is an example of geographic segmentation.

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Geographic segmentation refers to dividing a market into different geographical units, such as cities or neighborhoods, based on demographics or consumer behavior. Target and Kohl's opening smaller-format stores in densely packed urban neighborhoods is an example of geographic segmentation, as they are tailoring their stores to meet the specific needs and preferences of this particular geographical unit.

Target and Kohl's Have Opened Smaller-Format Stores Designed to Fit