During which stage of the business buying decision process is a buyer most likely to conduct value analysis by carefully studying components to determine if they can be redesigned, standardized, or made less expensively?
A) general need recognition
B) product specification
C) proposal solicitation
D) order-routine specification
E) performance review

Question

Quizplus · Accepted Answer

During the product specification stage, the buyer is determining the specific features and qualities that are necessary for the product to meet the needs of the organization. This may involve conducting value analysis to identify opportunities to reduce costs by redesigning components or finding lower cost alternatives.

During Which Stage of the Business Buying Decision Process Is