________ is the degree to which an innovation fits the values and experiences of potential consumers.
A) Relative advantage
B) Divisibility
C) Complexity
D) Compatibility
E) Communicability

Question

Quizplus · Accepted Answer

Compatibility refers to the degree to which an innovation fits the values and experiences of potential consumers. It is an important factor that affects the adoption of new products or services. If an innovation is compatible with the existing beliefs, values, and experiences of potential consumers, it is more likely to be adopted than an innovation that is not compatible.

________ Is the Degree to Which an Innovation Fits the Values