Marketers apply ________ to the large and complex sets of data they collect to gain customer insights and gauge performance.
A) CRM software
B) predictive analysis software
C) marketing analytics
D) CRM systems
E) intranet capabilities

Question

Quizplus · Accepted Answer

Marketing analytics is the process of analyzing and interpreting data to gain insights that can be used to inform marketing strategies and tactics. It involves using specialized software to analyze large and complex sets of data collected from various sources, such as social media, website traffic, and customer databases. Predictive analysis software is one type of marketing analytics tool that can be used to forecast future trends and behavior based on historical data. CRM software and systems, on the other hand, are used to manage customer relationships and interactions, but they can also provide data that can be used for marketing analytics purposes. Intranet capabilities are a type of technology infrastructure that can support marketing analytics, but they are not a tool or technique in and of themselves.

Marketers Apply ________ to the Large and Complex Sets of Data