Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment?
A) They develop strategies to change the marketing environment.
B) They take advantage of the opportunities provided by the environment.
C) They take aggressive actions to affect the marketing environment.
D) They view the marketing environment as a controllable element.
E) They do not accept the marketing environment as it is.

Question

Quizplus · Accepted Answer

Firms with a reactive approach typically respond to the marketing environment by taking advantage of opportunities that arise, rather than trying to change or control the environment.

Which of the Following Is Most Likely a Characteristic of Firms