Which of the following represents a change in the technological environment of a marketing firm?
A) increased use of cause-related marketing
B) increased use of RFID systems to track products
C) increased need to comply with environmental regulations
D) increased use of value marketing techniques and promotions
E) increased need to engage in mass marketing over market segmentation

Question

Quizplus · Accepted Answer

The increased use of RFID systems to track products represents a change in the technological environment, as it involves the implementation of new technology to improve supply chain management and inventory tracking.

Answers A, C, D, and E do not represent changes in the technological environment. A represents a change in social/environmental/cultural factors, C represents a change in legal/political factors, D represents a change in promotional strategies, and E represents a change in market segmentation strategies.

Which of the Following Represents a Change in the Technological