To overcome the problem of price escalation when selling to less-affluent consumers in developing countries, many companies make simpler or smaller versions of their products that can be sold at lower prices.

Question

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This is a common strategy used by companies to make their products more affordable for less-affluent consumers in developing countries. By creating simpler or smaller versions of their products, companies can offer them at lower prices and reach a wider customer base.

To Overcome the Problem of Price Escalation When Selling to Less-Affluent