Marketing An Introduction Study Set 1
Quiz 10: Marketing Channels: Delivering Customer Value
Marketing Channel Design Calls for Analyzing Consumer Needs, Setting Channel
Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.
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Companies selling perishable products generally prefer direct marketing, which minimizes delays.
Intensive distribution occurs when only one intermediary is used by a producer to sell all its products.
How does a company determine its channel objectives? What factors influence the channel objectives of a company?
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