Marketing An Introduction
Quiz 8: Developing and Managing Products and Services
What May Be Learned in a Test Market
What may be learned in a test market?
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According to the authors, what is the next step in the new-product development process after a product has passed concept and product tests?
What does test marketing tell the company? Why would a company want to perform test marketing?
Give two examples of fads that passed through the PLC quickly.
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