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Business
Marketing An Introduction
Quiz 8: Developing and Managing Products and Services
Unsought Products Are Products That the Customer Buys Frequently, Immediately
Question 114
True False
Unsought products are products that the customer buys frequently, immediately, and with a minimum of comparison and buying effort.
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Q 115
Shopping products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.
Q 116
Style is a larger concept than design.Design describes the appearance of a product.
Q 117
Because so many purchase decisions are made in stores, a product's packaging may be a seller's last and best chance to influence consumers.
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