Marketing An Introduction
Quiz 8: Developing and Managing Products and Services
Unsought Products Are Products That the Customer Buys Frequently, Immediately
Unsought products are products that the customer buys frequently, immediately, and with a minimum of comparison and buying effort.
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Shopping products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.
Style is a larger concept than design.Design describes the appearance of a product.
Because so many purchase decisions are made in stores, a product's packaging may be a seller's last and best chance to influence consumers.
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