Marketing An Introduction
Quiz 7: Segmentation, Targeting, and Positioning
Bombay Gifts Divides Its Markets into Units of Nations, Regions
Bombay Gifts divides its markets into units of nations, regions, and cities.Bombay uses geographic segmentation.
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Demographic segmentation uses different marketing approaches for different time periods of people's lives and different family situations.
Gender segmentation has long been used in clothing, cosmetics, toiletries, and magazines.
Shopping For The Rich and Famous is a buying service that helps wealthy clients find the best buys in exclusive clothing, high-end cars, travel, and financial services.This firm would use income segmentation.
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