Marketing An Introduction
Quiz 4: Analyzing the Marketing Environment
Who Are the Major Players in a Company's Microenvironment? What
Who are the major players in a company's microenvironment? What roles do they play?
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In a short essay, differentiate between the basic marketing intermediaries.
In marketing, what is a public? Briefly describe the seven main types of publics faced by marketers and explain how marketing might communicate with these publics.
How can marketers use information about the demographic environment?
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