Marketing An Introduction
Quiz 4: Analyzing the Marketing Environment
Today's Marketers Should View Their Intermediaries as Channels Through Which
Today's marketers should view their intermediaries as channels through which they sell their products rather than as full-fledged partners.
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No single competitive marketing strategy is suitable for every company.
Consumer organizations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.
As an employee of Bonkers Enterprises, Brianna Chan markets wild and crazy games for teens to play at parties.Brianna's customer market is a business market.
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