Marketing An Introduction
Quiz 4: Analyzing the Marketing Environment
The Microenvironment Consists of Larger Societal Forces That Affect a Company
The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.
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The macroenvironment consists of the factors close to the company that affect its ability to service its customers, such as suppliers, customer markets, competitors, and publics.
Omar Kahn works for a distribution channel firm that helps several electronics companies find customers or make sales to them.Omar works for a reseller.
Marketing research firms, advertising agencies, media firms, and marketing consulting firms are all referred to as marketing services agencies.
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