Marketing An Introduction
Quiz 12: Communicating Customer Value: Advertising and Public Relations
The Copy Is the Main Block of Text in an Ad
The copy is the main block of text in an ad.
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Reach is a measure of how many times the average person in the target market is exposed to the message.
An advertiser needs to know the reach, frequency, and impact needed to achieve an advertising objective.
Pulsing means scheduling ads evenly over a given period of time.
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