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Business
Marketing An Introduction
Quiz 12: Communicating Customer Value: Advertising and Public Relations
The Copy Is the Main Block of Text in an Ad
Question 118
True False
The copy is the main block of text in an ad.
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Q 119
Reach is a measure of how many times the average person in the target market is exposed to the message.
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An advertiser needs to know the reach, frequency, and impact needed to achieve an advertising objective.
Q 121
Pulsing means scheduling ads evenly over a given period of time.
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