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Marketing An Introduction
Quiz 12: Communicating Customer Value: Advertising and Public Relations
A Specific Communication Task to Be Accomplished with a Specific
Question 109
True False
A specific communication task to be accomplished with a specific target audience during a specific period of time is called an advertising objective.
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Q 110
Informative ads are used primarily in the growth stage of the product life cycle.
Q 111
Weekend advertisements for Rona encourage consumers to visit the store immediately.Rona is practicing reminder advertising.
Q 112
The percentage-of-sales method of setting an advertising budget wrongly treats sales as a cause of promotion rather as a result.
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