Marketing An Introduction
Quiz 12: Communicating Customer Value: Advertising and Public Relations
Mass Marketers Can Expect Consumers to Distinguish Between Commercial Message
Mass marketers can expect consumers to distinguish between commercial message sources to maintain a clear image of a company and its brands.
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Integrated marketing communications encourages brand messages to be developed by different departments within an organization.
Because of advertising's public nature, consumers tend to think of large-scale advertised products as more legitimate.
Advertising is the most persuasive communications vehicle and is one of the best ways to reach consumers on a personal level.
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