Target costing reverses the usual marketing process.

Name: Target costing reverses the usual marketing process.
Brand: Quizplus
Rating: 4.8 (41 reviews)

Question

Quizplus · Accepted Answer

In target costing, the company determines the maximum cost it can incur to produce a product and then designs the product accordingly, whereas in the traditional marketing process, the product is designed first and then the cost is determined based on the market demand and competition. Therefore, target costing reverses the usual marketing process.

Target Costing Reverses the Usual Marketing Process