Marketing An Introduction
Quiz 1: Marketing: Creating and Capturing Customer Value
The Production Concept and Product Concept Are Orientations That Can
The production concept and product concept are orientations that can lead to marketing myopia.
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Amy's law office has developed a new format and wording for wills.The staff believes they offer the most in quality, performance, and innovative features.Her law office is practicing the production concept.
The selling concept holds that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.
The major difference between customer-driving marketing and customer-driven marketing is that the customer-driving marketing considers only existing needs.
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