"Mere size is no offense" is an antitrust ruling based on the rule of reason.

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"Mere size is no offense" is a principle within the rule of reason, which is a standard used in antitrust cases to determine whether a particular business practice is anticompetitive or not. The rule of reason requires a careful analysis of the potential benefits and harms of the practice, and considers factors such as market power, consumer welfare, and innovation.

"Mere Size Is No Offense" Is an Antitrust Ruling Based