A high-tech firm is pursuing research and development (R&D)to commercialize the next generation of DVD players (using very high-definition DVDs).Two R&D approaches are available: laser technology and digital technology.Either way,the firm will receive the same expected profit if successful.Development costs are $100 million and $125 million,and probabilities of success are 0.3 and 0.5,for the respective approaches.Which R&D method should the firm pursue first?

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The Answer of A high-tech firm is pursuing research and development (R&D)to commercialize the next generation of DVD players (using very high-definition DVDs).Two R&D approaches are available: laser technology and digital technology.Either way,the firm will receive the same expected profit if successful.Development costs are $100 million and $125 million,and probabilities of success are 0.3 and 0.5,for the respective approaches.Which R&D method should the firm pursue first?

A High-Tech Firm Is Pursuing Research and Development (R&D)to Commercialize