Which of the following statements is most likely to be true regarding core team members in a new product development project?
A) They work on several projects simultaneously.
B) They mainly look after the marketing aspect of the project.
C) They stay with the project from inception to completion of the development effort.
D) The top-managers involved in a product development project are referred to as the core members of the project.

Question

Quizplus · Accepted Answer

Core team members are usually assigned to a project from the very beginning and are expected to stay with the project until it is completed. They are responsible for the overall development effort of the product, and therefore their role goes beyond just marketing. They may work on other projects as well, but their commitment to the new product development project is expected to be consistent. Top managers may or may not be part of the core team, depending on the organization's structure and approach to product development.

Which of the Following Statements Is Most Likely to Be