In terms of its Marketing and Product Objectives,which of the following statements regarding Paradise Kitchensis most accurate? A)Paradise Kitchensdoes not intend to expand its markets; rather,it will choose a market penetration strategy through increasing same-store sales. B)Howlin' Coyote's brand presence will be expanded through the addition of a totally new line of ethnic desserts (flan,churros,sopapillas). C)Paradise Kitchens will gradually phase out its Food Service division to allow for growth in its new frozen dessert line. D)Howlin' Coyote's brand presence will be expanded through addition of new products in the frozen-foods section. E)By the end of Year 5,Paradise Kitchenswill expand its chili,salsa,burrito,and enchilada business to reach small suburban and rural areas in the relatively untapped Midwest market.

Question

Quizplus · Accepted Answer

The statement that Howlin' Coyote's brand presence will be expanded through addition of new products in the frozen-foods section aligns with both marketing and product objectives. This strategy focuses on expanding the product line and increasing brand presence in the market. The other statements do not provide clear objectives for the company's marketing and product strategy.

In Terms of Its Marketing and Product Objectives,which of the Following