Which of the following statements regarding the use of photos in the body of a marketing plan is most accurate?
A)Photos should always appear in black and white or they lose their effectiveness.
B)Photos should always appear in color,regardless of the additional cost,since the overall effect is more professional that simply black and white images.
C)Photos should include a brief caption that ties them to the text and highlights the reason for being included.
D)If a photo is important enough to be included in the body of a marketing plan,it should require no further information.
E)Photos should never take up more than ⅛ of the page if they are used in the body of a marketing plan rather than in an appendix.

Question

Quizplus · Accepted Answer

Including a brief caption that ties the photo to the text and highlights the reason for being included is the most accurate statement. This provides context for the reader and makes the photo more meaningful and effective. Choices A, B, D, and E are incorrect or incomplete.

Which of the Following Statements Regarding the Use of Photos