David Windorski,an inventor at 3M,did some of his early marketing research on the Post-it Flags Highlighter by
A)making sure new 3M products were available at mass merchandisers such as Walmart.
B)specifying the tolerances for injection molded parts.
C)asking students to dump their backpacks and explain the items they carried around.
D)investigating similar study aid products offered by other office product competitors.
E)determining which distribution strategies would be most efficient for students.

Question

Quizplus · Accepted Answer

The question asks about the marketing research done by David Windorski for the Post-it Flags Highlighter. Of the options given, only option C mentions research on students and their backpacks. This kind of research helps in understanding user needs, preferences, and the context in which they might use the product, which can then inform product design and marketing strategies. Therefore, option C is the best choice.

David Windorski,an Inventor at 3M,did Some of His Early Marketing