Newspaper readership has declined significantly in recent years.Not only are traditional newspapers losing subscribers,they are also losing advertisers.To combat these trends,many newspaper publishers now offer online versions of their printed newspapers.This is MOST LIKELY a response to which environmental force? A)economic,since few can afford a newspaper today B)competitive,resulting from new,smaller local newspapers that are flourishing C)technology,since high-speed printing presses have become more easy to use D)social,resulting from changing consumer preferences for information delivered online E)regulatory,since the government has provides tax incentives for paper products

Question

Quizplus · Accepted Answer

The decline in newspaper readership and loss of advertisers is primarily due to changing consumer preferences for information delivered online. As a response, many newspaper publishers have started offering online versions of their printed newspapers. Therefore, D is the most likely environmental force behind this change. Economic factors, competitive factors, technology, and regulatory factors do not seem to be the primary driver of this trend.

Newspaper Readership Has Declined Significantly in Recent Years