If other companies applied the same strategy David Windorski used at 3M,they would most likely
A)avoid the use of mock-ups and working models to speed up the new-product development process and get the product out to the market faster.
B)search continuously to discover customers' needs.
C)copy 3M's "5% Rule" to do unfunded research.
D)avoid excessive attention to customers' demands because they cannot always differentiate between their needs and their wants.
E)focus on the shareholders of the company and believe that strategy will follow.

Question

Quizplus · Accepted Answer

Searching continuously to discover customers' needs, as Windorski did at 3M, is a proven strategy for successful new-product development that would benefit other companies. This helps ensure products are developed and designed with the end user in mind, leading to higher satisfaction, adoption rates, and sales. The other options either do not align with proven strategies for successful innovation or are not relevant to the question.

If Other Companies Applied the Same Strategy David Windorski Used