The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as __________.
A)consumer assimilation
B)consumer socialization
C)consumer lifestyle
D)purchasing socialization
E)purchasing enculturation

Question

Quizplus · Accepted Answer

Consumer socialization refers to the process by which individuals learn the skills, knowledge, and attitudes necessary to function as consumers. It involves the acquisition of information about products and services, as well as the development of attitudes and values related to consumption. Other choices such as "purchasing socialization" and "purchasing enculturation" are not widely used terms in consumer behavior literature. "Consumer assimilation" and "consumer lifestyle" do not fully capture the concept of learning necessary consumer skills and knowledge.

The Process by Which People Acquire the Skills,knowledge,and Attitudes Necessary