-When TAG Heuer (see the ad above)uses a spokesperson like Maria Sharapova to promote its watches,it believes she is a(n)________ who can influence the purchase decision of its target market.
A)opinion leader
B)product champion
C)innovator
D)BzzAgent
E)rainmaker

Question

-When TAG Heuer (see the ad above)uses a spokesperson like Maria Sharapova to promote its watches,it believes she is a(n)________ who can influence the purchase decision of its target market.
A)opinion leader 
B)product champion 
C)innovator 
D)BzzAgent 
E)rainmaker

Quizplus · Accepted Answer

Maria Sharapova is considered an opinion leader because she is a well-known and respected figure whose endorsement can influence the purchasing decisions of consumers.

-When TAG Heuer (See the Ad Above)uses a Spokesperson Like